Putting together a fantastic event is usually the easy part for most event planners. Or rather, it is the less unnerving part. It is possible to put together a once in a lifetime party, only for a handful of people to turn up. Such an eventuality is why you should consider selling tickets online. There are many reasons why you should opt for an online ticket store; from reaching hundreds of people across the divide to the convenience, security, and so many more. Here are tips to help you sell your tickets online:

Choose your online ticketing platform

There are hundreds of excellent online ticketing platforms with low-cost services that you can choose from. The most significant advantage with a ticketing platform is that they provide all the features you need to run an effective ticket-selling campaign all in one place. Pick one that suits your budget, sign up, and get started!

Create an event website

As soon as you pick your online ticketing platform, the first thing you need to do is set up an event website. This website will serve as the go-to for all information regarding your event, so make it intuitive, catchy and impressive. Have an attention-grabbing name for your event, plus a description, pictures, location, performers, and all other fun activities that will make your event worth attending.

Your ticketing platform gives you the ability to create this website quickly, in addition to other features like payment processing, and sales reports generation for your convenience.

Set up your payment options

Here, you will configure the credit card and other payment options for your clients to use when purchasing tickets. It is critical to have as many payment gateways as possible; you do not want any client feeling discouraged for missing their favorite payment option. Be sure to incorporate credit cards, PayPal, and Stripe first, as these are the most commonly used gateways.

Set your tickets’ price

Pricing is often a complicated area. You should set a reasonable price to avoid fleecing your clients, but again, setting a price that is too low will put off premium clients looking for a classic, high-quality experience. It is crucial to set a price that will cover your overheads, give you some profit, and at the same time, avoid selling yourself short.

As soon as your payment options and price are set, start selling! This should be the most exciting part. Get your event website up and running and launch your ticket sales.

Promote your event

Having an aggressive marketing campaign is vital when it comes to selling tickets for any occasion. Over 67% of all event planners attest to the use of effective marketing strategies to get their events to sold-out status. It is important to get people talking about your event to avoid a scenario where only one hundred people show up for a one thousand-attendee event. Here are a few surefire ways to promote your event:

• Start with social media

Get sponsored posts and tweets to reach the billions of people who log in to all major social networks. Facebook alone has over one billion people logging in daily, so take advantage of those numbers to boost your attendance. Post fun, interactive content on your event website and social media often to engage your visitors. Hilarious and impressive content will get your fans tagging their friends, which will be great for your party. You can also post some pictures and videos of all the behind the scenes preparation to help your fanbase identify with your efforts.

• Use incentives

Have some creative, yet functional merchandise to reward all clients who visit the event. Be sure that the items are useful to enhance your brand and help the clients feel valued. You can also use discounts as incentives to encourage early-bird sales.

• Influencers

People with a massive, loyal following on major social networks are a fantastic way of creating awareness on your event. Depending on your budget, consider hiring influencers with millions of followers or micro-influencers with a fanbase of ten thousand.

• Leverage your past events

You can also use your last function to get attendees for this event. Have videos, photos, and social media to show off just how awesome your previous party was to show those who missed out last time just how much fun they are missing.

• Let the media know

While social media is essential, the mass media is also an important avenue for disseminating information. Leverage all the local media outlets to create some positive PR for your event and get more local party-goers aware of your event.

Most major newspapers have an entertainment pull out that you can leverage for sales. Get your events featured on these pullouts and list your event website and social media handles for more information. Also, consider getting prime time ads for TV.

Monitor your sales

The most effective online ticket selling platforms have features in place that generate professional sales reports and analytics that will help you learn more about your clients. Tracking your sales will be a reliable indicator of your marketing campaign’s results.

Check in your attendees

On the D-day, use electronic methods like QR scanners to check in your clients for the party. These methods are better as they improve the check-in speed to reduce frustration within the long lines and eliminate the chance of using forgery and duplication to gain entry.

Allow room for feedback

Encourage your attendees to post comments, compliments, and complaints about your events. This will provide you with reliable information about how customers perceive your events, how best to improve their experience, and makes them feel valued.

Start thinking about your next party

Do you regularly throw events? Or are you planning to have another one any time soon? It is entirely possible to sell your upcoming event as you sell tickets for the current one.


This guide will help you sell your tickets online and get revenues so high that your event sponsors will gladly invest in your next event. If you want to learn more, click here!